How to convert a video to instagram's 4:5 portrait format
- Step 1Drop your video — Drop your clip and pick 1:1 or 4:5
- Step 2Select Instagram format (Square, Portrait, or Reels) — JAD reframes and encodes to Instagram's spec
- Step 3Export and upload directly — Upload to your IG feed
Frequently asked questions
What are Instagram's video requirements for Feed posts?+
Instagram Feed accepts MP4 and MOV files, maximum 100 MB, up to 60 seconds long. Recommended specs: H.264 codec, 1:1 (1080×1080) or 4:5 (1080×1350) aspect ratio, 30 fps, 3.5 Mbps video bitrate minimum. For Reels: 9:16 (1080×1920), up to 90 seconds, same codec requirements. JAD formats your video to these exact specifications.
Should I post in 1:1 or 4:5 for Instagram Feed?+
4:5 (portrait) takes up more vertical space in the feed and typically gets more attention due to the larger footprint on screen. 1:1 (square) is safer for horizontal content where cropping would lose important sides. For talking-head, product, or lifestyle content, 4:5 is the recommended default for Feed reach.
Does Instagram reduce video quality on upload?+
Instagram re-encodes all uploaded videos and applies its own compression, which reduces quality below what you uploaded. Uploading at the recommended spec (H.264, appropriate bitrate) provides the best source for Instagram's encoder. Uploading compressed or low-bitrate footage doubles the quality loss — always upload the cleanest possible version.
Privacy first
All video processing runs locally in your browser using WebAssembly and FFmpeg. No file is ever uploaded — only metadata counters are saved for signed-in dashboard stats.